Prada was first found in 1913 by Mario Prada and his brother Martino
as a high end leather goods shop called Fratelli Prada in Milan, Italy.
Initially the shop sold leather goods, trunks and handbags.
Mario Prada did not belive in having women in any kind of business role
but when it was time for a successor, Prada's son showed no interest, so
it was his daughter, Luisa Prada who took over. In 1919 Prada became the
official supplier to the Italian royal household. In 1970 Luisa Prada's
daughter Miuccia Prada Joins the company. A partnership was formed when
Miucca Prada and Patrizio Bertelli, an italian business man joined forces.
This marked the beginning of the biggest brand developed period for Prada.
Since then Prada has been innovating and has become on of the biggest brands
for luxury goods.
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